It is more comprehensive than the logo, as the logo is considered the main component in it, it consists of the logo after its interference with a group of lines, colors, shapes and other visual components. This is known as the visual identity that appears in the prints, seals, uniforms, personal cards and others.
The institution may not be limited to its visual identity only, as it may need an audio, kinetic, or text identity, such as television news channels, for example, it has sounds and musical pieces that distinguish it from others, as it owns its editorial line and its own written style, and it has that distinctive pattern of moving the logo and elements of identity Visual during its appearance in the realization of video and motion graphics.